Many companies have to market services that do not physically exist. If your business works primarily with data, networking, security, or SaaS, it may not be possible to realistically describe what you do. Not effectively, at least. A video of people typing on a computer or typing on a phone will not appeal to your audience. This is where you use animations. An animated video uses text, icons, shapes, graphics, and graphics to communicate ideas in an abstract or symbolic way. The broadest definition would mean that any video that doesn’t feature characters is fine, but the best examples of animated videos distil complex, abstract ideas into simple images. Rather than with characters, they tell stories by demonstrating the relationships between ideas with forms and movement. They can be 2D, rely on on-screen text, or incorporate 3D animations to give the video a sense of space. An animated video may be right for you if your product or service exists only in the digital space or is so complex that it cannot be represented directly.
THINK BIG
You can tell a simple story with just two people in a room with a few props. But that might not accurately explain the scope of your offer. Motion graphics videos are commonly used to explain advanced concepts such as big data, cloud analytics, or blockchain. You cannot show those with two people in one room. You can hardly show that with a world map. Instead, you need to create a functional video metaphor out of shape and motion that demonstrates exactly how awesome your product is. A motion graphics video may be right for you if your product or service operates on an extreme scale, from the microscopic to the global — and beyond.
COLOR AND SHAPE
Motion graphics videos are trending because they are perfect for businesses that want to communicate sophistication. When designed with your brand guidelines in mind, your video looks perfect no matter where you deploy it. Animated videos are flexible. Because you work primarily with text, shapes, colors, and motion, the world can be tailored to accomplish exactly what you need, whatever your specific brand requirements. The end result emphasizes the two things most important to brand-conscious businesses: your identity and your ideas. A motion graphics video might be right for you if your brand favors sophisticated visual design.
SOUND IDEAS
An essential part of motion graphics video design is often overlooked, but it makes a huge difference. It’s a sound design. Motion graphics videos create huge opportunities to tell your story through sound and music, making them ideal for keynote presentations or brand identity pieces. Conversely, many animated videos are designed to work without any sound. This means you can deploy them on trade show booths or as silent, self-playing videos on social media without losing impact as the visuals carry the ideas. A motion graphics video may be right for you if your message or brand can benefit from rich sound design or none at all.
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