If you haven’t joined Instagram, you’re missing out on great marketing opportunities.
If your business isn’t on Instagram, here’s why you might want to get your brand on the platform right away.
Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and product visibility. If you haven’t jumped on the Instagram bandwagon yet, you may be doing your business a disservice. If you still need convincing, check out these 10 reasons why Instagram is constantly growing in importance and how your business can benefit from it.
1. More and more people are using Instagram
According to the folks at Instagram, their social media presence currently brings in over 800 million active users. Of those millions, more than 500 million are on the platform daily, with 80% of them outside the US, 34% of them millennials, and 38% visiting the site multiple times a day. day. With so many eyeballs available, there is no limit to the success a business can achieve with a dedicated Instagram strategy.
2. Any size business can thrive
With so many users to choose from, the sky is the limit of what a business can achieve. This goes for large, well-known companies as well as smaller mom and pop stores and one-man operations.
Of course, even for the best-known companies, success won’t come overnight, but if a marketing team wants to put their organization on the map, they can do so by keeping an active presence and maintaining a routine of at least one post per person. daytime. This is how household names like Coca-Cola and Adidas along with many small businesses have effectively used Instagram to thrive.
3. Businesses can make money directly from Instagram
Instagram has evolved over the years and now the focus is more on earning through product placement. The latest program is called Shoppable Items and allows businesses to add tags to products in their photos with links that include a product description, price, and the option to “shop now” which will lead the user to your online store.
With this new service, it’s simple for a business to drive real sales to the site, and with 72% of Instagram users admitting to buying products through the social media platform, the results are hard to ignore. .
4. Stories make your business relatable
Instagram is a great way to show potential customers that you’re more than just a faceless business. This can be done through many of the app’s features, but you can really impress with live posts and stories.
The best way to use Live Stories is to show behind the scenes of your business and the people who work there. Some examples are videos that show how products are made, videos of office workers interacting with each other, and live Q&A sessions between you and your audience.
Instagram Live posts are also a great way to build rapport, trust, and credibility with followers, as well as show that there’s a human side to your business. If consumers view you as more than an entity out to take their money, they may trust your brand more.
5.You can partner with influences
When it comes to social media, you have your regular viewers and then you have influencers. For those who aren’t in the know, influencers are online celebrities who often promote and incorporate a brand or product.
A reliable influencer can take your business sales to a whole new level through increased ROI and access to demographics you wouldn’t normally reach. If you use a well-known influencer, they can introduce your business or product to millions of followers with just a few posts.
6. Hashtags can increase your visibility
As a new business on the block, you may be intimidated by the competition, but with proper use of hashtags, you can separate your business from the herd.
Hashtags are basically keywords that summarize what your post is saying. Popular Instagram hashtags such as Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat, and Calvin Klein’s #MyCalvins have rocked the industry, becoming pop culture cornerstones that have made these popular companies even more recognizable and beloved.
You may not be Coke or Charmin, but effective use of hashtags can do wonders to separate your business from the crowd.
7.You can interact effectively with customers
What’s better than letting customers know you exist? How about the opportunity to engage with them on a daily basis? The thing is, people love to air their opinions, especially if they like something, and Instagram is a platform for users to like, comment, and share their favorite posts. The more likes and comments you receive, the more visible your business becomes. You can get more likes by taking high-quality photos, using local hashtags, and partnering with other brands.
8.Mobility is king
Unlike Facebook and Twitter, which started out as browser-based sites, Instagram was created to be an app from the start. Since 90% of time spent on mobile is spent on apps, your business needs to take advantage of this and make your posts accessible to viewers wherever they go through Instagram. Smartphone users tend to turn to Instagram because it has a cleaner look than the cluttered view Facebook can create, and with engagement on Instagram being 10x higher than Facebook, you’ll want to take the train. working.
9.You can keep an eye on competitors
Your business can use Instagram to keep tabs on your competitors and see how they interact with their followers. Watch closely to find out how often they post, what they post, and how they interact with their followers. You can use the information you collect to better define your own personal strategy.
10.It offers many ways to be creative
A great advantage of the photo sharing app is the creativity it offers. On Instagram, your marketing team can go wild for new ways to grab attention and add followers and new customers. Show the public that your brand has personality and is cool to shop with by mixing it up with contests, shoutouts, vivid images, interactive videos and more.
If anything ties these 10 benefits together, it’s that more people are interested in Instagram than ever before and you’re only ignoring millions of potential customers by not joining this powerful social media platform. Take the tips you’ve learned here and use them to start building your Instagram presence. Your bottom line will be glad you did.
