INTRODUCTION
Google Analytics is a key tool to measure website performance.
One of its main features is the definition of goals.
These goals help track important user actions.
As a result, they measure the success of a digital strategy through conversions.
Google Analytics offers four main types of goals, each linked to specific user behavior.
1. Destination Goal
This goal is triggered when a user reaches a specific page, like a confirmation or thank-you page.
Examples:
- The user reaches the “Thank you for your order” page.
- A contact form is successfully submitted.
Purpose: Track conversions such as sales, sign-ups, or downloads.
2. Duration Goal
This measures how long a user stays on the website.
Example:
- The user spends more than 3 minutes on the site.
Purpose: Measure engagement, especially for content-heavy or educational sites.
3. Pages/Screens per Session Goal
This goal counts how many pages a user visits in one session.
Example:
- The user views 5 or more pages in one visit.
Purpose: Show interest in the site’s content. Useful for blogs and news websites.
4. Event Goal
Events track specific actions, like clicks or downloads.
Examples:
- The user clicks on a “Buy Now” button.
- A PDF is downloaded.
- A video is watched until the end.
Purpose: Track actions without changing pages.
Conclusion
Defining the right goals in Google Analytics is essential.
It provides valuable data and helps evaluate your website’s performance.
By selecting the correct goal type, businesses can understand user behavior, improve conversion paths, and increase ROI.
