Technology is constantly changing, which means the way companies advertise and market themselves as well. With the rise of social media platforms like Facebook and Twitter, it’s easy to get your business name out there directly to customers, but it can be less effective to get your business out there to other businesses, employees potential or to networks and prospects. This is where LinkedIn comes in handy.
LinkedIn lets you create Company Pages to define and promote your business, but is also useful for finding other companies and people who have similar interests, strategies, or profiles to yours.
Here’s why your business would benefit from LinkedIn:
Showcase your brand: When you use LinkedIn, you can continually update your profile or company, providing your contacts with current information about what you do. Unlike other social media channels, LinkedIn is a professional way for businesses to show people who they are, without face-to-face contact. It’s perfect for those times when someone wants a brief, accurate introduction to what your company stands for before meeting with you.
Search Engine Optimization: LinkedIn profiles (both business and individual) are ranked with high optimization on Google. This means that simply having a LinkedIn profile will place you higher on the results page when someone searches for your business name. People are using Google now more than ever to search for businesses. It is therefore essential to ensure that your business appears in the top search results. Creating a LinkedIn Company Profile can help you do just that.
Networking: Now you can connect with people who might have been unreachable in the past. LinkedIn is a great networking tool that helps you give and receive introductions to people. With first, second and third degree “relationships”, it’s easy to research businesses and build relationships that can help your business grow.
Find new employees: With an advanced search tool and connection suggestions, LinkedIn is a great source for finding new talent. You can find out your relationship with a person (if you have one), send direct messages, and even see who is viewing your profile, which is beneficial for finding potential employees. LinkedIn also makes recruiting new people easier by allowing you to post your job posting on LinkedIn (and the LinkedIn Job Search app).
Stay up to date: LinkedIn makes it incredibly easy to follow a company page with a news feed. People and businesses you’re connected with appear on your News Feed when they post updates. It also works the other way around: by posting updates/blogs/news, you can appear on the wall of these other businesses, which is useful for finding new strategies, understanding businesses, and keeping your own brand relevant.
Social media is big these days, so make sure your business takes full advantage of it! Contact us today to help you with your social media plan!
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