We are living in historic times, experiencing a global economic crisis. In these unprecedented times, many are fighting to keep their businesses running.
Over this article, we’ll talk about the importance of brand pivots and staying relevant and visible. My key piece of advice is to avoid going dark completely during a crisis, as that won’t help keep your business alive.
So, you’ve finally survived the pandemic of covid-19 and you’ve learned some lessons along the way. What’s next ?
Your Website Is Your Sales Team
Would you hire a salesperson, spend time with them for 6-8 weeks, then not talk to them for 2 or 3 years – or longer? Of course not! Yet, that’s how many businesses treat their websites.
Remember, your website is usually the first interaction a person has with your business. If it’s hard to navigate, outdated, or unusable on a mobile device, people will assume your business is the same way and move on to a site that’s easy to use.
Keep your website up-to-date and user friendly, and you’ll see a return on your investment.
Give Your Site a Voice
While a beautiful design may entice visitors to explore your site, search engines won’t find it – and visitors won’t stay – if you don’t have meaningful, engaging content. Your website offers lots of opportunities to discuss your brand in depth and provide helpful information.
Blogging, for example, is a great way to show off your industry knowledge while helping position you as an expert. If writing isn’t your cup of tea, consider outsourcing the work to a marketing agency like Twice Box.
Pay for the Quick Wins
When you first create a website, it can take a while for the search engines to find it and begin to rank it well. There are a host of ways to generate organic traffic (traffic to your site that doesn’t come through paid advertising).
While you’re waiting for the organic traffic to pick up, you can generate traffic through paid ads on Facebook and Google. Paid traffic can get visitors to your site and has been proven to give our clients an immediate, profitable boost in traffic, leads, and sales; both offline and online.
Conclusion
In addition to the above, the two basic functions of a business are innovation and marketing. So, Remember, marketers are magicians. We create brands.We bring ideas to life. We make changes happen. It’s the marketers who keep the brand alive and drive customer engagement, especially during a crisis. So, think twice before you totally slash your marketing budget.
And we are here to help you grow your business, with our marketing strategies that delivers exceptional results, Twice Box have helped countless clients draw actionable digital roadmaps, launch new websites, and create the apps and experiences that help them compete and win.
Phone :
+212.6.79.79.88.92
+212.8.08.56.95.80
Email :
contact@twicebox.com
